Eran Regev
Founder of Growth Engines. One accountable owner for strategy, execution and AI.
I run growth for companies that do not have a marketing department of their own. For more than sixteen years that has meant one thing in practice: holding strategy, execution and the numbers together, so the CEO has one person to call and one number to judge by.
The companies I work with are usually 10 to 200 people, local or global-facing: Israeli industrial exporters, medical and technology companies, and eCommerce brands scaling into the United States and Europe. Several have been clients for three, four and five years, which is the measure I care about most.
I hold an MBA in behavioral economics, and I build the AI systems the department runs on myself: content engines, reporting, anomaly alerts and the answer engine layer that decides whether a company is cited or ignored. I write about answer engine optimization, performance marketing and the economics of growth.
Where the Thinking Shows Up
A few of the guides that get read most, by people and by AI engines.
Measuring AEO
How to measure AEO: four layers, twelve KPIs and a realistic timeline, with companion guides on the KPIs, tracking AI traffic in GA4 and when ROI shows.
Checkout Optimization
The usability issues behind checkout abandonment, and the fixes that recover sales.
Performance Marketing for eCommerce
A full strategy guide: paid search, social, retargeting and budget allocation.
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